Conversion measurement lets you track actions people take after viewing your Facebook Ads across multiple devices, including mobile phones, tablets, and desktop computers.
By creating a Facebook pixel and adding it to the pages of your website where conversions happen, like the checkout page, or email capture confirmation page, you’ll see who converts as a result of your Facebook Ads.
The pixel will continue to monitor the actions people take after clicking on your ad. You can see which device they saw the ad on and which device they ultimately converted on.
Other benefits of the Facebook pixel:
Ad optimization: When you use the Facebook pixel in combination with the bidding option Optimize for Website Conversions, Facebook will automatically show your ads to people who are most likely to convert.
Measurement: You can measure the number of conversions your ads generate to calculate your return on ad spend. That way you’ll see how much you’re spending for each conversion and can fine-tune your ads accordingly.
For this gig we will install your Facebook pixel on your website and set up the standard events of: View Content, Add to Cart, and Checkout.
Once we set this up properly, you will be able to view right from your dashboard how many people who saw your ad converted into a:
Website Visitor (View Content)
Add to Cart (Went to your website, found an item they presumably wanted to buy and added it to their shopping cart)
Checkout (Purchased an Item from Your Website)
You will not have to do any work on your end from this other than to grant us temporary access to your website’s admin panel.