One of the biggest advantages to advertising on Facebook is your ability to target specific groups of highly engaged people. In fact, compared to the average online reach of 38% for narrowly targeted campaigns, Facebook is 89% accurate.
Sample Things We’ll Consider When Helping Find New Audiences for You to Tap Into:
Demographics – Age, Sex, Location, Income Brackets, Familial Status, Job Titles, etc
Interests – Competitive/Peer Brands, TV Shows & TV Personalities your targeted audience may Like. Other Brands – Not Competitive – But that People in Your Target Market May Share an Affinity For
Purchase Behavior – Likely to Purchase Online or Not
Likely to Spend on Mobile or Not
Early Technology Adopter or Not
Many, Many Others… Too Many To List
We will ask you to either tell us to start from scratch or look at your existing targeting and make recommendations. If you want us to look at your existing targeting you will need to send screenshots of your targeting settings from Facebook Ad Manager or Power Editor.
For this gig, we deliver precise instructions including screenshots of our ad account that show what your targeting parameters should look like within Ad manager. This allows you to simply copy exactly what we’ve done into your own campaign.